Enhancing Customer Experience with Salesforce B2B Commerce Cloud

Overview

Our client is a leading US-based education services provider. It relies on an enhanced B2B commerce platform to improve visibility, data capture, and KPI tracking across its operations.

Business Complexity

The client’s starter B2B site lacked advanced analytics, abandoned cart notifications, and renewal tracking. Poor Google Analytics mapping limited the team’s ability to track key KPIs.

Action

  • Upgraded to B2B Advanced with Commerce Intelligent Reporting and automated renewal opportunity creation.
  • Enabled abandoned cart notifications and fixed Google Analytics mapping.
  • Built custom reports and shipping logic.
  • Upgraded the platform with advanced features and reporting.
  • Streamlined internal operations with better data capture, visibility, and effective KPI tracking.

Tech Stack

  • Salesforce B2B Commerce Cloud (B2B Advanced)
  • Commerce Intelligent Reporting
  • Google Analytics
  • Abandoned Cart Notifications

Impact

  • 10+ new reports created
  • 7 dedicated tech and BA team members
  • 2 months implementation timeline