Modernizing Field Operations with a Salesforce Scheduling Platform

Overview

Our client is a leading global audience measurement and market research company (client identity withheld at firm's request). It relies on a modern field service platform to coordinate panel management, appointments, and field operations.

Business Complexity

Legacy systems lacked transparency and efficient scheduling, making panel management and appointment coordination difficult. Manual processes reduced operational efficiency and limited visibility across field service operations.

Action

  • Built a Salesforce Field Service platform with real-time scheduling, self-service appointments, mobile capabilities, and omnichannel communication.
  • Used Einstein Search to improve field productivity.
  • Introduced a Virtual Remote Assistant to enhance customer interactions.
  • Enabled automated scheduling and real-time field visibility, improving panel engagement and installation success.
  • Reduced appointment delays, enhanced customer experience, and increased workforce productivity.

Tech Stack

  • Salesforce Field Service
  • Einstein Search
  • Virtual Remote Assistant
  • Mobile and Omnichannel Capabilities

Impact

  • 27% improved sample panel engagement
  • 22% increase in installation success rate
  • 14% reduction in appointment scheduling time