Unifying Franchise Operations with a Connected Digital Platform

Overview

Our client is a leading home services franchise network (client identity withheld at firm's request). It relies on a connected digital platform to unify customer experiences and franchise operations across its brands.

Business Complexity

Disparate systems across brands created fragmented customer experiences and limited visibility into customer interactions. The client needed a unified platform to enable cross-selling, improve scheduling, and optimize franchise operations.

Action

  • Built a cloud-native platform on AWS using microservices to unify scheduling, websites, mobile applications, CRM, and partner integrations.
  • Centralized customer data while improving scalability, automation, and operational efficiency.
  • Created a single digital ecosystem connecting customers, franchises, and brands.
  • Reduced missed appointments and increased cross-selling opportunities.
  • Enabled scalable growth across the franchise network.

Tech Stack

  • AWS
  • SAFe Agile
  • DevSecOps
  • Cloud Architecture
  • API Integration

Impact

  • 5K+ franchise locations connected
  • 20+ brands unified
  • 1 integrated digital platform