Our client is a leading digital marketing company that helps brands and retailers deliver personalized offers to shoppers, relying on fast, scalable technology to drive customer loyalty and engagement.
Business Complexity
A leading digital marketing company needed a scalable, near real-time solution to deliver personalized coupons, discounts, and offers based on customer loyalty and transaction history.
Action
Designed and managed a scalable GKE-based microservices platform with automated DevSecOps.
Implemented native GCP deployment with secure Docker containerization for high-performance coupon delivery.
Enabled in-lane coupon printing to support real-time redemption at checkout.
Automated DevSecOps improved code quality and delivery, while the scalable platform supported 200–300 TPS, enhancing shopper satisfaction and overall platform performance.
