Enhancing Connected Vehicle Services with a Unified Digital Platform

Overview

Our client is a global automotive brand (client identity withheld at firm's request). It relies on a unified digital platform to give customers a seamless way to manage vehicle subscriptions and connected services.

Business Complexity

Customers accessed multiple disconnected applications to manage vehicle subscriptions and connected services. The client needed a seamless digital experience that unified subscriptions while integrating with existing enterprise systems.

Action

  • Built a unified subscription management platform using Adobe Experience Manager, integrated with enterprise billing and customer systems.
  • Simplified service management while enabling seamless content updates and scalable digital experiences.
  • Created a single platform for managing connected services and subscriptions across multiple vehicle models.
  • Improved customer engagement and reduced maintenance effort.
  • Accelerated the rollout of new digital services.

Tech Stack

  • Adobe Experience Manager (AEM)
  • Subscription Management Platform
  • Enterprise Billing Integration
  • Customer Systems Integration

Impact

  • 129K connected vehicles enabled
  • 99K active app users
  • 8 vehicle models supported