Our client is a leading emerging-markets mobile network operator (client identity withheld at firm's request). It relies on an AI-driven marketing platform to grow revenue and strengthen customer retention through personalized engagement.
Business Complexity
The client, one of the 10 largest mobile telcos globally, needed to grow revenue and retention through dynamic, personalized marketing by automating key parts of Customer Value Management.
Action
Built a holistic analytics solution on the NAVIK Marketing AI platform.
Analyzed 20+ behavioral parameters to create hundreds of micro-segments.
Applied a predictive model matching the optimal retention, enrichment, and win-back offer to each segment.
Delivered deep AI-driven customer insight, predicted churn risk, and personalized targeted offers.
Strengthened loyalty while lowering customer acquisition costs.
Tech Stack
NAVIK Marketing AI Platform
Predictive Modeling
Customer Micro-Segmentation
Customer Value Management
Impact
6M customers reached through AI-driven campaigns
$4M added to yearly revenue
54% higher conversion on cross-sell and win-back campaigns
