Driving Customer Loyalty with an Adobe Experience Platform

Overview

Our client is a leading global premium kitchen appliance manufacturer that relies on scalable, personalized platforms to manage promotions and strengthen customer loyalty across global markets.

Business Complexity

The client needed a scalable platform to manage global promotions and deliver personalized customer experiences. Existing processes lacked flexibility, making it difficult to unify customer journeys and increase engagement.

Action

  • Built a cloud-based promotion platform using Adobe Experience Manager and Adobe Marketing Cloud.
  • Integrated loyalty, voucher management, and commerce systems.
  • Automated customer journeys and streamlined campaign execution.
  • Enabled targeted promotions, real-time campaign insights, and seamless omnichannel experiences that improved customer retention and increased conversions.

Tech Stack

  • Adobe Experience Manager (AEM)
  • Adobe Marketing Cloud
  • Digital Customer Experience
  • Adobe Marketing Cloud
  • Adobe Experience Cloud
  • Microsoft Power BI
  • Digital Experience Platform

Impact

  • 218K Coffee Machines Registered
  • 20K+ Coffee Bean Website Subscribers
  • $2M+ Revenue Generated