Roles & Responsibilities
Consumer & Marketing Analytics
- Lead and deliver Marketing Mix Modeling (MMM) initiatives to assess media effectiveness, ROI optimization, and budget allocation.
- Design and implement consumer segmentation frameworks (behavioral, attitudinal, demographic, needs-based) to drive targeted marketing and personalization strategies.
- Develop advanced consumer insights using transaction, panel, digital, and syndicated data sources (e.g., Nielsen, IRI, Kantar).
- Partner with marketing, brand, and commercial teams to convert analytics insights into measurable business impact.
Analytics Leadership & Delivery
- Own end-to-end analytics delivery including problem definition, data exploration, modeling, validation, and storytelling.
- Review and guide advanced analytical approaches including regression models, time-series analysis, clustering, and causal inference.
- Ensure analytical rigor, scalability, and best practices across analytics solutions.
Stakeholder & Business Engagement
- Act as a trusted analytics advisor to senior business stakeholders.
- Translate complex analytical outputs into clear, compelling narratives and executive-ready presentations.
- Influence decision-making by linking analytics insights directly to business KPIs and outcomes.
Team & Capability Building
- Mentor and guide junior analysts and data scientists.
- Contribute to building analytics accelerators, frameworks, and reusable assets for MMM and segmentation use cases.
- Support presales, solutioning, and thought leadership initiatives in consumer and marketing analytics.
Skills
- Primary Skill: Data Science
- Sub Skill(s): Data Science
- Additional Skill(s): Python, Power BI, Data Modeling, BI & Visualization Architecture, BI & Visualization Development, AWS-Apps, Databricks, SQL, Analytics Development, Digital Marketing Analytics, Data analytics
Experience
- 12-14 Years
About Tenarai
In an era defined by rapid disruption, Tenarai is an enterprise AI acceleration partner for the world’s most ambitious Fortune 500 leaders. Headquartered in Silicon Valley, we don't just bridge the gap between innovation and implementation—we accelerate high-impact, measurable business outcomes.
We are obsessed with moving beyond the hype. While others focus on the novelty of technology, we focus exclusively on engineering the outcomes that define market leadership across the technology, retail, healthcare, and telecom sectors.
Tenarai serves as an AI catalyst, combining elite engineering talent, deep domain expertise, and essential customer context. We accelerate the future of business and deliver the high-impact outcomes that matter most.
Tenarai, an Apax Funds portfolio company, has offices in California, Washington, Texas, the UK, and Singapore, with delivery centers in Seattle, Dallas, Montevideo, Kraków, Noida, Bengaluru, Pune, Gurgaon, and Mumbai.
