Our client is one of the world's largest global food companies, relying on data-driven trade promotion strategies to maximize sales performance across key retail partners.
Business Complexity
The client was spending heavily on trade promotions but relying on a traditional parametric model. This limited its ability to deliver the right promotion at the right time, leaving revenue on the table, and made it difficult for non-technical teams to generate their own reports.
Action
Built an AI-powered Trade Promotion Intelligence platform with machine learning and optimization.
Enabled smarter promotion planning and scenario modeling.
Supported data-driven decision-making to maximize sales performance across promotional calendars.
Enabled the client to generate detailed, goal-based recommendations for retail partners in minutes, with a fuller, more accurate picture for faster decisions.
Tech Stack
Machine Learning
Machine Learning Offer Recommendation
Machine Learning Segmentation Algorithm
Heuristics Vault
Java
Angular
HTML
Microsoft Power BI
AI
Impact
4-7% Sales Uplift at the Client's Largest US Retailer
