Our client is a prominent India-based manufacturer of consumer electronics and home appliances.
Predictive Analytics Increase Sales and Revenue
Overview
Business Complexity
20M
Customers Analyzed as Part of Campaign Dataset
50%
YoY Revenue Growth Driven By Targeted Sales Campaigns
50-400%
Increase in Sales Across Six Product Brands
Action
- Implemented a predictive analytics solution integrating data engineering with a customer 360 methodology.
Tech Stack
- Google Cloud Platform (GCP)
Impact
- 20M customers analyzed as part of campaign dataset
