Powering Personalized Marketing at Scale

Overview

Our client operates across multiple consumer goods and fashion brands, relying on scalable, personalized marketing technology to engage customers consistently across global markets. 

Business Complexity

Create personalized and scalable customer engagement across brands while modernizing marketing operations. 

Action

  • Powered personalized marketing experiences with Salesforce and Einstein AI.
  • Implemented 80+ customer journeys across multiple brands.
  • Enabled multilingual campaign capabilities across 13 countries.
  • Enabled AI-powered personalized marketing at scale across 4 brands, driving consistent, localized customer engagement worldwide.

Tech Stack

  • Salesforce
  • Einstein AI

Impact

  • 80+ Customer Journeys Implemented
  • 4 Brands Enabled with Einstein AI
  • 13 Countries with Multilingual Content