AI-Driven Data Intelligence Platform for Faster Time to Market

Overview

Our client is a global healthcare and nutrition leader operating across more than 50 countries, relying on consistent, real-time data to track brand performance and respond quickly to shifting market dynamics.

Business Complexity

Fragmented data across 50+ countries and isolated brand silos created inconsistent KPIs. The client lacked a unified, real-time view, making it difficult to analyze global performance and adapt quickly to shifting market dynamics.

Action

  • Engineered a unified, scalable data intelligence foundation powered by Databricks and MLflow.
  • Integrated advanced AI models for demand forecasting, price elasticity, customer value management, and marketing mix modeling.
  • Deployed interactive dashboards featuring dynamic KPI comparisons, scenario planning, and AI-generated insight summaries.
  • Enabled global leadership to streamline brand reviews and execute real-time strategic alignment at scale.

Tech Stack

  • Databricks
  • MLflow
  • AI Models (Demand Forecasting, Price Elasticity, Marketing Mix Modeling)

Impact

  • 14% SFE Lift Through Optimized Territory Planning
  • 2% Margin Expansion via AI Pricing Optimization
  • 75% Faster Speed-to-Market via AI & Automated Workflows